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LEGO can make anything better, even Christmas [VIDEO]

Well played Sydney Westfield. What do you do if you want to bring attention to your city and your company? You create the Australia's biggest...

How to make your competitors do your advertising for you; a nifty trick [VIDEO]

This video shows a very cunning advertising trick. One so cunning that you could pin a tail on it, and call it a weasel....

Is this the most brilliant publicity stunt ever? [VIDEO]

It’s a tough economy out there.   Not the actual economy silly, the attention economy. Well, for all you bored and disenfranchised folks who’ve seen it all; here’s an advertising campaign that takes ‘attention-grabbing’ to the next level. With an emphasis on the grabbing. And the attention.

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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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Have something to sell but hate sales people? You have a...

Phil Anderson is an ex-bodybuilder who gave up the weights to pursue a career in property investment. So, what do these two seemingly distinct career...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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