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The 7 branding secrets of Lady Gaga (They’re infectuous)

She’s never attended business school, nor does she have a history of entrepreneurship. While it is easy to question her outlandish costumes, her repetitive child-like lyrics, and her over-the-top media stunts, it is hard to ignore her obvious musical talent and her ability to be at the right place at the right time with the right tune.

Get your free ‘Renegade Rockstar’ DVD (‘Productise or Die!’)

Sponsored Message: Are you an over-worked, underpaid business owner? Wouldn't you prefer to be an entrepreneurial Renegade Rockstar? Register for your free 'Productise or Die' DVD.

Get your free 'Renegade Rockstar' DVD ('Productise or Die!')

Sponsored Message: Are you an over-worked, underpaid business owner? Wouldn't you prefer to be an entrepreneurial Renegade Rockstar? Register for your free 'Productise or Die' DVD.

I’m sick of Marketing Secrets (The problem with SME marketing)

I am bombarded daily by email, direct mail and print advertisements that are all promising to reveal the secrets of… well just about everything. ‘Zero budget marketing secrets’; ‘Free media exposure secrets’; ‘Sales secrets for those that hate cold calling’: the list goes on. They’re dragging us all down.
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How Master the Art of Sales Even if it Makes You...

The art of selling is a social minefield. Have you ever been on the wrong end of a ham-fisted, awkward or just plain obnoxious sales conversation? Of course you have! Why is it that some sales conversations magically delight, while others make us want to manically bolt for the door? This Phil Anderson FREE CHEAT SHEET will help you to master the art of sales!

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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