Home Tags Mark Neely

Tag: Mark Neely

How can we stop companies banning social media apps at work?

I don't know about you (dear readers) but, whenever I'm stuck for an answer at work, I either look for an instructional screencast on YouTube, pose my question to fellow Anthilians via IM and Skype, request feedback from LinkedIn Groups or simply blog about it.

Getting paid

Sometimes the hardest thing in business is not finding customers; it is being paid for the product or service you provide. As Australia's economy slows, the average age of accounts receivable is stretching many smaller and emerging businesses to almost breaking point.

Neely mugged!

He hadn't been mugged at gunpoint in London as they feared, but that didn't stop the criminals who had hacked into his Facebook profile from impersonating him and posting messages to his friends requesting money to rescue him from ongoing danger.

Degrees of connection: 10 ways to boost your business network

You should treat networking as an extension of your current marketing and business development efforts. Below are a few tips for making it as painless and productive as possible:

Strategy: The importance of culture

Every organisation has a culture. Spend time observing the day-to-day goings on within, say, a medical practice, a law firm, an airline and a fast food franchise, and you will notice some stark differences. While each business might have common objectives - serving clients, generating profits - it is very likely they go about these objectives in vastly different ways.

Strategy: Effective leadership

While it may be heretical to some, I believe great leaders are made, not born. Undoubtedly, there are those among us who inherited certain traits that naturally lead them to leadership roles. But any individual with the right character, willpower and discipline can become a great leader.

Strategy: Cash is king

While sometimes apocryphal, start-up failure rates tell a sombre story: most start-ups don't see their third anniversary. This high attrition rate has many causes, but a primary factor is poor cash flow management.

Strategy: Customer feedback loops

Being the first to react to changing customer needs and preferences is often the difference between business success and failure. Witness, for example, how quickly Sony lost its early dominance of the portable music device market to Apple, which responded faster and more innovatively to demand for digital audio devices.

Strategy: Securing your first customer

Achieving your first sale can literally make or break a start-up. Many investors will delay committing significant funds until you can identify a customer...

Strategy: Attracting capital – are you ready?

The statistics are disturbing. A typical venture capital (VC) firm receives around 1,000 business plans a year, and quickly rejects 90% without a detailed...
Subscribe to the Newsletter Over 30K subscribers

FREE BUSINESS TOOLS

How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

FREE BUSINESS TOOL

Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE