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3 key business tips for startups down under looking to succeed in the new...

From fintech’s, to e-commerce, to blockchain, to other nascent tech firms, we are becoming a well-connected ecosystem of entrepreneurs that are helping the country become an innovations and inventions hub.

How Informly plans on bringing big data to small business

Research shows that companies that invest in sophisticated analytics tools gain a competitive advantage and perform better. However this level of data analysis has been the domain of big business and more or less out of reach for small business owners.

Online marketing: Easier with MailChimp integration, and affordable

The year-old U.S. startup, has focused on providing an intelligent dashboard service for small businesses that don’t have the financial resources for expensive software, or the time to analyse online marketing campaigns. Its advisor, especially for the Australian market, is our own James Tuckerman, Anthill’s publisher.

Marketing 3.0: How new media leaders are opening their APIs to third party developers...

Opening up your API to approved third parties can have huge benefits for your brand. Just ask Twitter – they built much of their early success off the backs of their external developer community.
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Have something to sell but hate sales people? You have a...

Phil Anderson is an ex-bodybuilder who gave up the weights to pursue a career in property investment. So, what do these two seemingly distinct career...

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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