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From fintech’s, to e-commerce, to blockchain, to other nascent tech firms, we are becoming a well-connected ecosystem of entrepreneurs that are helping the country become an innovations and inventions hub.
Research shows that companies that invest in sophisticated analytics tools gain a competitive advantage and perform better. However this level of data analysis has been the domain of big business and more or less out of reach for small business owners.
The year-old U.S. startup, has focused on providing an intelligent dashboard service for small businesses that don’t have the financial resources for expensive software, or the time to analyse online marketing campaigns. Its advisor, especially for the Australian market, is our own James Tuckerman, Anthill’s publisher.
Opening up your API to approved third parties can have huge benefits for your brand. Just ask Twitter – they built much of their early success off the backs of their external developer community.