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Hold this cat. An interesting exploration of branding [VIDEO]

As a company name, HTC looks like a vague acronym. That's because it is. The company began life as High-Tech Computer Corporation in 1997....

Just how awesome is 3D printing? The answer ‘pretty awesome’ doesn’t quite cover it...

I've been raving on about 3D printing for a few years now. I'm intrigued by the RepRap printer that is, technically, a self-replicating machine....

This is the best car ad you will ever see. Fullstop. Ever. [VIDEO]

Audi have hit the jackpot with this ad. Not one, but two Mr Spocks. Awesome reaches a whole new level.

Release your inner Jedi. This is the technology that you’re looking for [VIDEO]

I'm still having fun with my Pebble. It's great for letting me know who has just texted me while I'm in a meeting. It's...

Would honest advertising still have made The Avengers a $1.5 billion box office success?...

Now, this isn't meant to be a competition but, I've seen The Avengers four times. Granted, I fell asleep the last time, but it...

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Have a new business? Are you developing something AWESOME! Well, you're going to need some funding. Here are 12 resources available to people like you, right now.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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