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Why B2B businesses should incorporate inbound marketing into their email strategy

Email marketing has a ROI of a whopping 124 percent and that is why it has undoubtedly emerged as one of the best marketing...

What’s the worst pick-up line in business… ever?

So, you've probably heard of Cold-Calling, right? That's when you call strangers and pitch your product and service. And, for a long-time, this actually worked. (It's...

“No soup for you!” How to always be in demand… inspired by the Soup...

Remember the Soup Nazi from the sitcom Seinfeld? Maybe this will jog your memory... "NO SOUP FOR YOU!" A short time ago, a prospective client told me...

Networking is for suckers… master Inbound Marketing [FREE REPORT]

Discover why most 'old school' inbound strategies no longer work and what you can do to turn the tide.

What is inbound marketing? Ask Kramer. Giddyup!

If you’re a Seinfeld fan, you will remember the demented antics of the bedeviling Kramer with his catch phrase, “Giddyup!” (as in, quicken the pace, quit hesitating and dare yourself to put all that you have into it). In today’s marketing world, marketers have more incentive than ever to dare themselves. It's called inbound marketing.

US business culture is important (but not for the reasons that you think)

With a domestic marketing of 300 million customers, the United States represents an alluring yet often an elusive opportunity for foreign entrepreneurs. Phil Rogers explains why it is vital that foreigners doing business in America understand and respect US business culture -- from nuanced buying processes to seasonality, ethnicity and evolving attitudes towards selling.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...