Tag: IDEO

Today’s successful engineer should be driven by business and technical knowledge together with art. We are living in a transition time and this time calls for new models, a new management mindset and new management tools.

KPMG Australia and Advance have launched the 2016 elevate61 accelerator, opening up applications to Aussie tech start-ups ready to conquer the US market.

IDEO is one of the poster-child companies of Silicon Valley. It was the first, reputable design and innovation firm. IDEO, through using customer-based design thinking,...

In this video from the Harvard Review, Tom Hulme, the Design Director of IDEO London, pitches us this idea: launch your product before it's ready. Why would you do such a crazy thing?

So, what's your story? Oh yes, it's hilarious when people ask me that, in an attempt to make a play on my surname. No one has ever done that before. Ever. But really, what is your story? David E. Kelley has some simple, yet profound advice.

What do shopping trolleys, Free Willy and the mouse for the Apple Mac have in common? Well, it's the stunning design process that IDEO used to design these, well sort of, every day items. Some people may have a need for an every day killer whale.

Remember the time that someone, be it a teacher, friend, classmate, parent or a complete random stranger, shattered your creative confidence. You were told your drawing looked nothing like a castle. Or maybe that your idea would never work. As an entrepreneur, you can face this situation often.