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The 10 best strategic business slides of all time: #10 — The Creative Brief

In the final post in this popular series, Nigel Malone shares his thoughts on creatives in a business context. “Many a client has told me the creative process is foreign to them, and they don’t really understand how ‘creative people’ do what they do. By the same token, many creatives, to their detriment, fail to understand the consumer and prefer to operate in an artistic vacuum. And if some clients pitched their wares directly to the consumer, well they’d lose interest pretty quickly.”

The 10 best strategic business slides of all time: #9 — Integrated Communication

In the ninth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.

The 10 best strategic business slides of all time: #8 — The Sales Funnel

Anyone in sales will tell you it’s a process -- and they are dead right. But what is that process? Enter the Sales Funnel, another of my favourite slides.

The 10 best strategic business slides of all time: #7 — Positioning

In the seventh post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.

The 10 best strategic business slides of all time: #6 — Competition

In the sixth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.

The 10 best strategic business slides of all time: #5 — Message Development

In the fifth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.

The 10 best strategic business slides of all time: #4 — Values

In the fourth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.

The 10 best strategic business slides of all time: #3 — Creative Development

In the third post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.

The 10 best strategic business slides of all time: #2 — Six buying roles

Nigel Malone keeps his favourite ten keynote slides related to strategic business development – his “Ten Commandments” – close to his chest at all times. Okay, sometimes he puts them down to bathe, but they are never far from his thinking. His favourite slide number 2 is Wind and Webster’s ‘Six buying roles’ model. Developed initially in the 1970s, it was designed to explain the many buying roles within a large organisation, but is equally applicable to a family unit facing the challenge of deciding upon what to eat for dinner.

The 10 best strategic business slides of all time: #1 — The Hedgehog

Nigel Malone keeps his favourite ten keynote slides related to strategic business development – his “Ten Commandments” – close to his chest at all times. Okay, sometimes he puts them down to bathe, but they are never far from his thinking.

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How To Grow Your Business and Profits with Jason Cunningham [CHEAT...

Recorded guerrilla-style in the basement of York Butter Factory, the linked video course is a rollicking, authoritative lesson (with some colourful language, mind you) from someone who has been through it all. In this Cheat Sheet, we cover three hot tips from the lesson, with a focus on helping business owners grow and increase profitability: Why entrepreneurs need to think about “the end," why cash flow is king – no matter what you’ve heard, and why you need to have a vision for success.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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