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I am bombarded daily by email, direct mail and print advertisements that are all promising to reveal the secrets of… well just about everything. ‘Zero budget marketing secrets’; ‘Free media exposure secrets’; ‘Sales secrets for those that hate cold calling’: the list goes on. They’re dragging us all down.
In this three-part series, contributing authors Gene Stark and Jeremy Samuel ponder why law firms aren’t better at marketing themselves. This third and final instalment explores the power of simplicity in communicating a message.
This series by contributing authors Gene Stark and Jeremy Samuel ponders why law firms aren’t better at marketing themselves. This second instalment explores misconceptions about branding and why law firms tend to play from the same tired corporate playbook.
Why is it that some of our society’s brightest minds have no idea how to translate their “no holds barred” skills from the court room to the public domain of marketing communication in a battle to win more clients?
Maybe they just don’t need the extra business, maybe they don’t know how, or maybe the truth is a combination of arrogance and ignorance steeped in tradition.
Why on earth do corporations continue to burn cash on print ads announcing internal promotions and new client updates? Surely their staff would prefer a holiday, the latest gadget / lavish gift / cash bonus, instead of their company spending a couple of thousand dollars making this type of announcement.
It’s not called the silver screen for nothing. Improve the return on your marketing investment using these unforgettable classics to find, attract and retain customers. TV advertisers have only 30 seconds to build rapport with their intended target audience and tell the whole story. The first five to 10 seconds are critical. Headlines in newspapers…
FIGHT LIKE A NINJA, PLEASE LIKE A GEISHA THE NINE CODES OF NINJA MARKETING Marketing is both a science and an art. It is also like war – war with your competitors for the minds and hearts of your customers. Gene Stark draws some lessons from the nimble ninja. Originating 800 years ago in the…
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