The benefits of game-based learning for compliance training [SPONSORED]
While there have been numerous innovations to improve the effectiveness of compliance training, one that has shown extraordinary results is game-based learning.
While there have been numerous innovations to improve the effectiveness of compliance training, one that has shown extraordinary results is game-based learning.
Web Marketing Experts is a company built on gamification from the ground up. At every management conference there’s talk about what a ‘gamified’ workforce might look like. But, there’s a real gap in terms of examples of organisations who are leading the field. Simon Mackay is GM at Web Marketing Experts, and in this interview…
I’m not a big one for gaming. In all honesty, I cannot remember the last time I played a game on any device. At all. Perhaps, I just don’t have an addictive personality. Unless you include shoes as an addiction. If you do, then I’m a serious contender. But, the reason why Flappy Birds was…
Everyone needs to find their A-Team. Whether it’s using traditional job boards or, using broader communities like Gumtree, there are some nifty tactics that can help find good people, fast. Thousands of ads are advertised on Gumtree every day. I am one of those who regularly put free ads on Gumtree to recruit workers for…
Dr Jason Fox is an expert in motivation strategy and design, and all things gamification. Dr Fox works with companies all over the world, showing them how to use gameplay to influence behaviour and make things happen. He also happens to be a former Level 40 Blood Elf who spent his doctoral degree years killing…
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Two guys meet at university. Initially, one thought the other was a girl because of his name, Alexis. Steve thought he was in a co-ed dorm, but it turns out the Alexis was a bloke. Despite his initial disappointment, Steve became friends with Alexis. Then, they became business partners. They wanted to make the world…
It’s that time of the year when Gartner reveals what its star analysts foresee for technology’s future next year and further on, notably the one that inhabits the corporate world. What the world’s leading corporate technology think tank says matters a lot because it can move minds, not mention millions of dollars in big-ticket technology purchases.
The Simmons have taken their time sizing up the market, and in coming up with the right mix. Favourit offers live stats, scores, social data, trends, rich media, gamification and, of course, betting. The gamification lets users compete against each other to prove who knows more about sports matches and the outcomes, allowing them to accrue IQ points and win competitions on the coveted Favourit leaderboard.
This short film is set in a future where gamification has taken on a whole new meaning. Contact lens have a new application and the way people interact with their world moves into squarely into the realm of creepy. Better yet, snail zombies exist.
Apparently work isn’t fun enough. Now, work has to become a game to foster innovation and staff engagement. And, it’s not just the social networks and startups taking this path. The World Bank and the U.S. Army have begun to gamify their workplaces.
We suspect the first word in this small telecommunications company’s name has nothing to do with liplocks and everything to do with “keep it simple, stupid.” Founded in Melbourne, Kiss Mobile offers a pay-as-you-go alternative to the contractual phone plans from the big telcos.
I’m not sure if it was just that it was 8:45am (and that a steady line had already formed for the one coffee machine) or that these digital people preferred to converse in a digital world, but no one seemed to know anyone else (apart from the odd small clique). But hey, it could have been worse; as one bystander pointed out to me, “You should have been at the gaming conference, it was like sunlight was a new concept to them”.
Gamification is a new buzzword that describes the use of digital games’ engagement tools — badges, levels, power-ups and the like — to drive a marketing program or to motivate employees or students. In an podcast interview with Anthill Editor-in-Chief James Tuckerman, Rajat Paharia talks about how gamification works and how Bunchball is applying it for some big-time clients.
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