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While webinar analytics are valuable in and of themselves, they become invaluable when delivered to a company’s marketing automation platform. For marketing automation, bigger data leads to greater visibility.
Finance app Pocketbook has reached the impressive milestone of 100,000 users in Australia following six months of some really rapid growth. These guys are on...
IntelligenceBank, a software start-up that helps enterprises move to the cloud, has opened its online store, delivering on a $2 million funding round last November to build a compelling online sales channel.
IntelligenceBank, a four-year-old startup that helps enterprises aggregate company-wide data in a central cloud in easy-to-access fashion, has closed a $2 million funding round...
Australian businesses see public cloud services as an agile tool for never-seen-before levels of scalability and flexibility. Take customer profiling and behavioural data for example. These are a perfect fit for the cloud, where sales reps can access a frequently updated store of customer insight from any location.
Since the introduction of email to the workplace, the line between the personal and professional has become increasingly blurred. As social media becomes increasingly prolific in our day-to-day lives and its search engines more powerful, the potential of a private comment being unearthed and evolving into a serious organisational or even legal issue becomes a norm. What do organisations need to consider when trying to mitigate these risks?
While enticing new customers has become second nature to Australia's online retailers, they don't do nearly enough to retain the ones they already have, according to new research.
The inaugural award ceremony in Australia for the e-retail industry will be held in July at the Sydney Convention and Exhibition Centre.
The web and email content that women find interesting is radically different to the content that interests men. So it stands to reason that engaging men and women online requires fundamentally different strategies.