You’d be hard-put to win the Flemington 1,200 metre sprint riding a Clydesdale carthorse. But that’s the way some companies go about their advertising, thinking that because the solid plodder can pull a mountain of beer barrels, it must be also capable of moving nimbly. That’s silly, says Ray Beatty.
When two people decide to start a business together, it’s hard for them to see how this promising relationship might one day turn sour. Managing the end-game is something to get right at the beginning with a stakeholders agreement. Russell Wheeler explains why.
What’s the fastest way to generate new business without spending a fortune? How can you develop a targeted list of potential clients that have a need for your product or service? Do you need to improve your conversion of potential clients into new clients? It’s time to think about referral marketing.
What’s the fastest way to generate new business without spending a fortune? How can you develop a targeted list of potential clients that have a need for your product or service? Do you need to improve your conversion of potential clients into new clients? It’s time to think about referral marketing.
Focusing all your energy on conjuring the perfect idea for a business is just plain lazy, argues Kevin Garber.
Anthill’s ‘SMART 100′ Index was developed in 2008 to identify and rank Australia’s 100 most innovative products, proving to be one of the largest surveys of its kind in Australia.
John Eales has applied the lessons he learnt in the scrums to a life in business. Here, Eales shares what he has learnt (the hard way).
Forget about Australia’s ‘Tall Poppy Syndrome’. What we really need is a ‘Small Poppy Syndrome’.
Anthill Magazine teamed up with market research firm Colmar Brunton and 1,600 ‘mavens’ to identify 100 of Australia’s most promising product innovations.
Introducing… the inaugural Smart 100.
Anthill Magazine teamed up with market research firm Colmar Brunton and 1,600 ‘mavens’ to identify 100 of Australia’s most promising product innovations.
Introducing… the inaugural Smart 100.
Anthill Magazine teamed up with market research firm Colmar Brunton and 1,600 ‘mavens’ to identify 100 of Australia’s most promising product innovations.
Introducing… the inaugural Smart 100.
Anthill Magazine teamed up with market research firm Colmar Brunton and 1,600 ‘mavens’ to identify 100 of Australia’s most promising product innovations.
Introducing… the inaugural Smart 100.
Marketing is war, anyway you look at it. You are battling the enemy, your competition. You are battling to dominate the market. Marketing is combat, and for every combat you need a strategy. Tighten your helmet as Jordan Mullen guides you through the trenches.
Listen to Jordan Mullen’s ‘Marketin is War’ podcast.
It’s no coincidence that those old-time miners, enduring the elements and living with uncertainty in their quest for gold, have a lot in common with sales reps, who also endure the elements and live with uncertainty in their quest for new business. They’re both prospecting and they both have to turn over a lot of…
Tougher trading conditions and increasing costs are common concerns for many small businesses in today’s economic environment, but it doesn’t mean that you need to resign yourself to tighter margins and declining profits. What it does require is for those businesses to take a closer look at the fundamentals of their operations – inputs, outputs and pricing. In challenging times, reassessing and restructuring your pricing strategy is critical and could be the key to unlocking financial relief. If managed well, it can help to shore-up the business, enabling you to reap the rewards when conditions improve.
I’ve been around the communications game for a fair while now and I’ll tell you what gets my goat: email, IM and SMS are creating real communications confusion for Australian companies. And this confusion is actually costing money in terms of time wasted and poor productivity. And all of you Gen Ys with your Crackberrys…
A brand is made up of key components. Tick off each one and you have the makings of a powerful word of mouth campaign to improve sales. Fail miserably and you have the makings of a reverse word of mouth campaign known as a “Bitch Fest behind Your Back!” Oh, did you hear about Frank,…
Social networking tools, such as Facebook, MySpace and Bebo, are diabolical time-wasters. They suck millions of minutes from tens of thousands of people in Australia every day. But here’s the catch. If social networking isn’t part of your marketing strategy, the only person’s time you’re wasting is your own. Brad Howarth explains. If you talk…
Henry Ford’s marketing promise has moved on the colour wheel. Every company, product and service, from diapers through to life insurance, has become green.
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