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This is what you should be doing instead of bleeding profits in the name...

Experian is a global provider of integrated consumer insight, and according to their latest data, many customers are price indifferent. Basically, consumers have developed more...

If you are not running a department store, why on earth are you still...

One of the biggest mistakes many businesses make, especially SMEs, is to market their products or services on price. Trust me, the last thing...

Small independent fuel retailers are Australia’s latest endangered species

To the glee of many a motorist, retailers Woolworths and Coles have been selling fuel at discounted prices in Australia through their alliances with...

Hey, I thought I told you? Keep your freebies! We are not interested

What does it take to earn the loyalty of an Australian customer? This is exactly what one business review website, WOMO.com.au, set out to...

OzBargain.com.au

Everyone loves a good bargain. But for all the immediacy in today’s world, it seems harder than ever to find one amid the never-to-be-repeated...
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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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