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91 year old starts new career as a product designer in Silicon Valley [VIDEO]

IDEO is one of the poster-child companies of Silicon Valley. It was the first, reputable design and innovation firm. IDEO, through using customer-based design thinking,...

This is quite possibly the best World Cup ad ever [VIDEO]

First up, I will admit I don't have a lot of interest in the World Cup. I consider Moss from the IT Crowd to be...

A reminder to every entrepreneur: sometimes what looks impossible, actually isn’t [VIDEO]

We've all had those days. You know the ones. One of those days. The ones where whatever obstacle has just placed itself between your startup...

What would you do if money was no object? [VIDEO]

Last year, on a dive boat, I met an onion salesman. True story. He was a newly qualified diver, and about to embark on a massive, life changing path. And, it wasn't about the money he was going to make. It was about doing what he wanted to do.

Are you a serial entrepreneur? Or just another serial business starter?

Whatever you believe, the road from idea to (hopefully) business success is, more often than not, a long and torturous odyssey. It takes dedication and grit. Paul Breen asks the question, ‘Are you a serial entrepreneur or just another serial business starter?’
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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Have something to sell but hate sales people? You have a...

Phil Anderson is an ex-bodybuilder who gave up the weights to pursue a career in property investment. So, what do these two seemingly distinct career...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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