For small or medium businesses wanting to get exposure and attract new clients, signing up with a daily deal site may seem like a no-brainer way to go. However, daily deals and group buying sites have been in the wrong side of the spotlight over the last few years, no thanks to win-lose partnerships. According…
Slexicon, founded by school buddies Vito Grigorov and Andrew Iliadis, finds a lot wrong with the daily deals. On top of their list is the high fees that are apparently killing margins and businesses – two-thirds of businesses that once participated in a Groupon deal suffered losses, according to a study in the U.S.
A location-aware platform, Spreedle will allow businesses to target buyers in their vicinity and set their own schedules for posting digital vouchers, deciding for how long and for how many customers the deal is valid. Can this Sydney start-up make a splash in the Groupon market?
Gabby Leibovich has established himself at the forefront of the online deals industry in Australia with two very popular sites, CatchOfTheDay and Scoopon. In this podcast, Leibovich explains the business model that he believes has allowed him to weather the GFC and pinpoints the challenges that traditional, physical department stores must now face.
Rocking your cranky britches because you can never get your mitts on the coveted deal du jour? You’re not alone. Way back in September, The Age reported that, to date this year, Consumer Affairs Victoria had received 160 complaints about group buying sites – a significant increase on the 22 similar complaints received the previous year. Well, Unbooked founders Sarah Taylor and Jeff Dusting believe both vendors and customers are primed for a slicker fix in the supply VS demand quandary.
The Parramatta Eels are all over this daily deals malarkey like footie shorts that have just gone through a very hot wash. In an NRL first, the team will offer fans “unprecedented access” to discounted local business services and activities via the brand-spanking new EelsDeals, a dedicated daily deals platform. Accessible via Facebook, email, Twitter, the Eels iPhone App and word of mouth, each day will see a local business deal promoted to Parramatta club fans.
A Melbourne hairdressing salon was in dire need of a quick, low-cost marketing plan. Although the daily deals phenomenon is still new and coming of age, Jo Macdermott decided to take a punt on the online discount model as a quick way to boost sales. As she reveals here, the final results surprised even her.
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