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Here are key personalisation tactics to improve customer engagements

Customers today are faced with an overwhelming number of choices in everything they do. The digitisation of everything has led to consumers...

Why even small businesses need to be automising their customer engagement technology

In the age of advanced technology and rapid social media consumption, the necessity for automisation and customer engagement via the internet has...

Why we started a blog before we launched our start-up and, why you should...

Why did we start a blog long before we launched our startup? Well, it certainly wasn’t because we needed something to do until our...

Can this start-up help your business grow by 30 per cent and get a...

For a while, Gavin Sloan had been using live chat on his own website, Punch! Media, a Melbourne-based advertising agency as well as on...

Every eCommerce website owner needs to be aware of these five social media statistics

Regardless of age, economic status, and gender, most individuals who shop at eCommerce websites tend to be members of social media and networking sites. In...

BF is for Branding Fail: a lesson in brand behaviour from superannuation

Too many Australians are not engaged in their retirement planning. Research demonstrates many lack a basic understanding of superannuation, and consequently will not have...

These five customers drive business owners crazy! However, there’s a remedy for each one…

The ideal and, most valuable, customers are ones who are loyal to a brand, willing to spend more than the minimum dollar value and...

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How to build a retail empire with James Webber [FREE REPORT]

Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

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How to price your product or service in 8 steps with...

The world is littered with products that do little more than cover their cost, and underpaid service industry professionals. But there are some entrepreneurs who set their own prices and receive what they ask with apparent ease. Steve Major teaches you how to become one of these entrepreneurs in this 8-step infographic.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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