Customers today are faced with an overwhelming number of choices in everything they do. The digitisation of everything has led to consumers becoming blind to mass marketing. That’s why it’s more important than ever to engage in meaningful conversations with them. To make yourself heard, you need to target customers with smart, data-driven automation. Whether…
In the age of advanced technology and rapid social media consumption, the necessity for automisation and customer engagement via the internet has grown in importance. Every type of business has felt the effects of this shift, and small businesses and start-ups are no exception to the rule. In fact, small businesses should be even more…
Why did we start a blog long before we launched our startup? Well, it certainly wasn’t because we needed something to do until our site was launched! Considering the disruptive nature of our startup in the area of online recruitment, we recognised early that having a blog presence needed to be more than just showing…
For a while, Gavin Sloan had been using live chat on his own website, Punch! Media, a Melbourne-based advertising agency as well as on some of his clients’ websites. Now the live chat was performing very well but, it soon became a daily struggle to resource it properly. “We had problems with staff members forgetting…
Regardless of age, economic status, and gender, most individuals who shop at eCommerce websites tend to be members of social media and networking sites. In order to survive, you need to consider certain elements so that you keep pace with your competition. There are five social media statistics that every e-commerce needs to be aware…
Too many Australians are not engaged in their retirement planning. Research demonstrates many lack a basic understanding of superannuation, and consequently will not have enough savings to fund their retirement. This is a real societal issue, those who cannot fund their retirement will need support from the government, or in other words from the community,…
The ideal and, most valuable, customers are ones who are loyal to a brand, willing to spend more than the minimum dollar value and eager to recommend to others. They are also the audience that is easiest to sell to and business owners need to be doing more to attract them. However, on the other…
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