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Here are key personalisation tactics to improve customer engagements

Customers today are faced with an overwhelming number of choices in everything they do. The digitisation of everything has led to consumers...

Why even small businesses need to be automising their customer engagement technology

In the age of advanced technology and rapid social media consumption, the necessity for automisation and customer engagement via the internet has...

Why we started a blog before we launched our start-up and, why you should...

Why did we start a blog long before we launched our startup? Well, it certainly wasn’t because we needed something to do until our...

Can this start-up help your business grow by 30 per cent and get a...

For a while, Gavin Sloan had been using live chat on his own website, Punch! Media, a Melbourne-based advertising agency as well as on...

Every eCommerce website owner needs to be aware of these five social media statistics

Regardless of age, economic status, and gender, most individuals who shop at eCommerce websites tend to be members of social media and networking sites. In...

BF is for Branding Fail: a lesson in brand behaviour from superannuation

Too many Australians are not engaged in their retirement planning. Research demonstrates many lack a basic understanding of superannuation, and consequently will not have...

These five customers drive business owners crazy! However, there’s a remedy for each one…

The ideal and, most valuable, customers are ones who are loyal to a brand, willing to spend more than the minimum dollar value and...
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The Alchemy of Negotiation with Matt Lohmeyer [FREE REPORT]

Negotiation is part and parcel of everyday life. Despite this, the idea of honing our negotiating skills doesn’t go down well with most of us. We fear that we’ll end up being manipulative, exploitative, scheming. To help us break the chains of this retrogressive mentality, we have Matt Lohmeyer. He has worked as a professional negotiator in various fields for over eight years and before that, negotiated deals with biotech pharmaceutical and chemical companies. In short, he’s an Alchemist in the Art of Negotiation.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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