Tag: brand strategy

Yes, Virgin have done it again. It's a neat ad staring Richard Branson. You have to like a founder who's willing to put himself out there...

Without the dramas over unstable structures and unsanitary accommodation, let’s be honest: who would really give a stuff about a tournament that’s perceived to be as marginal and obsolete as Britain’s decaying Commonwealth itself? Could Delhi be an unlikely saviour for the Commonwealth Games?

What happens when a clothing swap takes up shop in your company's break room? The Clothing Exchange, a five-year-old Melbourne-based company, is selling the idea by promoting swaps in corporate environments. And while the concept itself may not be revolutionary, it could give employees a creative outlet for expanding their fashion and social consciences.

In the final post in this popular series, Nigel Malone shares his thoughts on creatives in a business context. “Many a client has told me the creative process is foreign to them, and they don’t really understand how ‘creative people’ do what they do. By the same token, many creatives, to their detriment, fail to understand the consumer and prefer to operate in an artistic vacuum. And if some clients pitched their wares directly to the consumer, well they’d lose interest pretty quickly.”

In the ninth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.

Anyone in sales will tell you it’s a process -- and they are dead right. But what is that process? Enter the Sales Funnel, another of my favourite slides.

In the seventh post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.

In the sixth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.

In the fifth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.

In the fourth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.

Just being a facilitator won’t satisfy or even make sense to many corporate marketers. I’m not suggesting that you put your head in the sand, but recognise social networks for what they are, and what they are not.