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Does your app need a custom end user licence agreement on the iStore?

If your app is accepted by the iStore, the default terms and conditions are applied to your app. That is, unless you provide your own customised version. Why would you need to do that? There are a few good reasons, plus, you're going to learn a new acronym - EULA.

Fallen and can’t get up? New app sends help!

APP Emporium has released Emergency Numbers Australia, a first-of-its-kind app designed to save lives and cut down on unnecessary calls to 000. The app puts all the essential emergency and non-emergency numbers around Australia right at the fingertips of those who need them. The app is optimised for those who might be too distraught to look up a phone number in the midst of an emergency situation.

Oops, do not disturb me, I’m about to beat the Williams sisters at table...

If you are the owner of an iPhone 5 then you may be aware of a nifty little feature called Do Not Disturb. On January 1 it went a little crazy and won't switch itself off like it was supposed to. On the same day, in what can only be described as unfortunate timing, Apple began to promote the feature using the Williams sisters as its stars.

Aussie music mogul is putting better music in retail stores (at last!)

Nothing is more boringly and painfully banal than in-store Muzak. Well, almost nothing. You know the score: lifeless, sterile jingles that make Yanni seem as...

Meet NoQ, Anthill 2012 Cool Company Award Finalist [Online Business Category]

NoQ was born from a moment of inspiration on the part of its founder, Brad Moran. In 2011, Moran found himself waiting in line for a movie but wanting to get some food without loosing his spot. The scenario got him to thinking of way that he could pre-order and pay with his mobile so that he could grab his food and go without additional queue time waiting for the food. Voila! NoQ was born.

Is Eric the Circle viral brilliance or the greatest time-waster ever?

Its promoters call Eric the Circle "the next generation of tweeting." And maybe it will be someday. For now, we can say with confidence that this website and iPhone app, with which you draw and share simple cartoons, can be a colossal devourer of time. And we say that with a smile.

Promotion for food-reviewing application Nosh sets new standard for app ads

There's this new phone app called Nosh that allows users to upload and share images and reviews of restaurant food. The next killer app? Not likely. But the smart, low-budget video that promotes Nosh is the best app ad we've seen in the long time.

If Sesame Street ran Apple’s marketing, it would look something like this [Introducing the...

After unveiling the iPogo 300, we at Stately Anthill Manor can only hope Sesame Street will attempt a send-up of the "Really?" campaign for the new Windows Phone 7. Or those Droid spots in which humans get all fuzzy inside over turning into machines. Yeah, those campaigns need an unhealthy dose of Elmo.

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