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Small Business Support Line workers trained by beyondblue?

Today, the Australian Federal Minister for Small Business, Dr Craig Emerson, officially launched a free phone service that will provide advice and support for people running and working in small businesses.

How much does it really cost to protect your intellectual property rights?

Most people have a vague understanding of the various types of intellectual property rights, but few know exactly which rights relate to them and even fewer know how much this will cost. This new series takes readers through the ins and outs of intellectual property rights protection specifically for knowledge-economy businesses.

Think like a customer, not like a marketer

The gap between a product and an individual is further than you think. Getting mixed up in day-to-day business activities can cause anyone to fall out of touch with the individual mindsets of target customers.

6 email marketing mistakes and how to avoid them

While everybody seems to be talking about internet marketing, web 2.0/3.0, social media, Twitter, etc., many people seem to have forgotten about one of...

12 hidden opportunities in a downturn

It seems that almost everyone is currently offering advice on how to bunker down and ride out this bleak economic period. Here are 12 hidden opportunities to help you build while your competitors balk.

10 steps to web start up (Start Up Blog)

A great post by regular Anthill contributor and Rentoid.com founder Steve Sammartino over on his Start Up Blog. A list of the 10 things...

Polishing up your financial crystal ball

The 2008/2009 financial year would have to be one of the most volatile for many years. What will 2009/2010 bring for SMEs? Some say it will be tougher and there will be more job losses and some say there will be great opportunities around. Whatever the next financial year brings, every business owner needs to plan for the worst and the best case scenario.

Setting up an advisory board

Advisory boards can provide small businesses with an invaluable resource and support structure, and it doesn't have to be a daunting or expensive task. The...

Dr Don Fry – Aussie all-rounder

Dr Don Fry's ultimate objective in life is to see every home on Earth powered by sun and water. As owner and director of AIMTEK, Fry has designed and built 225 ships and trained 1,000 apprentices. Now he wants to fly from Sydney to London in two hours and unleash the sun's nuclear power.
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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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