This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
…technology and communications consultants Aaron Cooper and Joel Thomson were tasked with defining a solution for their client, REA Group. The business found that their salespeople were losing 60% of their week preparing presentations, impacting time spent with customers and meeting targets. The solution delivered was a signature presentation product for iPads.
However, the duo identified that a new platform could achieve far more and have broader market application. This inspired SalesPreso’s creation. Today, SalesPreso is working with Australian and international enterprise-scale businesses including Microsoft, Telstra, Australia Post, CBA, REA Group and MYOB.
2. WHAT & HOW
The purpose of this innovation is to…
…improve sales productivity for enterprises by delivering a cloud-based SaaS platform that automates the sales presentation building process while also creating presentations that are consistent, compliant, on-brand and bespoke to the individual customer.
It does this by…
…integrating deeply with CRM, ERP and BI systems as well as data lakes and other sources to automate the presentation building process and deliver presentation slides that are live and interactive.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…without SalesPreso B2B presentations are made by salespeople in-house. The majority are not tailored to individual customers, often contain inaccuracies, and are out of the business’s control.
With SalesPreso, the creation of bespoke, customer-relevant sales presentations is automated.
This automation delivers greater accuracy and compliance, tracking and visibility, and a huge productivity saving.
Its various benefits to the customer/end-user include…
…automation of bespoke customer-relevant presentations with compliant, consistent, on-brand content.
Decreasing sales prep time by up to 90%.
Delivering visibility, analytics and unparalleled insight into what content is effective.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…building in-house systems or combining business process with centralised content servers. These approaches invariably fall over as sales teams find them restrictive and the content they access is always generic and editable. To date this problem has not been effectively solved.
Its predecessors/competitors include…
…traditional end-user presentation tools, but no direct competitors. SalesPreso is the only cloud-based presentation and customer interaction platform that integrates with existing business systems and data sources, delivering data automatically into slides that are live and interactive.
5. TARGET MARKET
It is made for…
…enterprise sales teams of at least 30 people. The target audience must have these systems and data sources in place to justify their investment.
SalesPreso targets senior sales and marketing leaders experiencing the productivity problem our platform solves: recovering sales time to lost to preparation.
SalesPreso also engages C-level leaders concerned with digital transformation.
Our target market is cross-sector and global.
It is available for sale through…
…a direct sales team, and an established partner reseller channel (which includes Microsoft). SalesPreso is made available to end users via our customers’ own IT departments that manage apps across the organisations’ devices.
Our marketing strategy is to…
…behave like a big brand to a small audience through highly targeted communications with a strong POV.
Driving two key objectives:
1. Education. SalesPreso solves a well understood problem but is unknown.
2. Lead-generation. SalesPreso is VC-funded and follows a high-growth strategy incorporating paid (SEO, LinkedIn content amplification), earned (B2B PR), owned, and shared media.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
