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Applying SPIN Selling and 7 Levers to your business [PODCAST]

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PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity.

Pete and Dom discuss the principles in Neil Rackham’s SPIN Selling technique for making high-value sales, then they apply the the techniques to the 7 Levers of Business to show how you can benefit from them, whatever your product or service.

Pete and Dom discuss the technique for making high-value sales whatever your product or service is

Transcript:
Read it now.

Links:
Online:
Get a copy of the 7 Levers Report – http://7leversreport.com
Ramit Sethi’s Blog –http://www.iwillteachyoutoberich.com

Wufoo Forms – http://www.wufoo.com
SurveyMonkey Forms – http://www.surveymonkey.com

Books:
SPIN Selling – Neil Rackham
Audible – http://preneurmarketing.com/spinsellingaudio
Amazon – http://preneurmarketing.com/spinsellingbook

SPIN Selling Fieldbook – Neil Rackham
Amazon – http://preneurmarketing.com/spinsellingfbook

Flee 9-5: Get 6-7 Figures and Do What You Love – Ben Angel
Amazon – http://preneurmarketing.com/flee95book

You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast– Free trial with a free audiobook download for PreneurCast listeners

Previous PreneurCast Episodes:
Episode 126 – Clarity vs. Distraction – http://preneurmarketing.com/preneurcast/preneurcast126-clarity-and-distraction/
Episode 124 – 2013 Awards – http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/
Episode 116 – Who Are Your Customers? – http://preneurmarketing.com/preneurcast/preneurcast116-who-are-your-customers/
Episode 95 – LinkedIn with Wayne Breitbarth – http://preneurmarketing.com/preneurcast/preneurcast095-conversation-with-wayne-breitbarth/
Episode 52 – 7 Levers Redux – http://preneurmarketing.com/preneurcast/preneurcast052-7-levers-of-business-redux/
Episode 37 – Preneur Hierarchy – http://preneurmarketing.com/preneurcast/preneurcast037-the-self-indulgent-preneur-hierarchy/

Win Stuff!
In honour of the 2013 Awards, we are giving away 3 copies ofSPIN Selling by Neil Rackham (one of Dom’s Awards Choices). To enter this competition, just visit:http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/ and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed!

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