This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
I noticed the amount of time and frustration involved with trying to manage a yacht racing team. Yacht owners can spend several hours a week trying to organise their crew and find enough sailors to make a team, using disparate and outdated tools. At the best this led to a lot of frustration for those involved, and at worst it meant yachts would have to pull out of races. It’s not a good situation for the yacht owners, the sailors or the clubs managing these races.
2. WHAT & HOW
The purpose of this innovation is to…
…provide an easy way for yacht owners to manage their racing team, helping them identify early if they are short crew for a race, and connect them to suitable sailors to fill the position.
It does this by…
…allowing them to schedule their races, invite crew, assign race positions and view availability in one place. This allows them to easily see where they are short and which positions need to be covered. They can then tap into the crew connect side of the tool to find sailors suited to the needs of their team.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…it provides an end-to-end and easy to use solution for getting your crew sorted. Other tools only help with parts of the problem, which at the end of the day doesn’t enable yacht owners to get their team together quickly and focus on racing, which is the ultimate goal. MySail is also the only tool focused on racing yachts.
Its various benefits to the customer/end-user include…
…the ability to schedule races, communicate with crew, track availability, assign race positions AND find new crew members in one place. Also, for sailors who want to get out on the water more often, MySail helps them do just that.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…text message, phone calls, email, spread sheets, word of mouth, yacht club white boards and other disparate tools and manual methods. This way of doing things was time consuming, cumbersome and often ineffective.
Its predecessors/competitors include…
…team management tools designed for league sports such as soccer and rugby that do not take into account the particular requirements of managing a yachting team. Also, crew listing sites designed for cruising and long-term voyages.
5. TARGET MARKET
It is made for…
…racing yachts, including both amateur and semi-professional teams. It is ideally suited to teams of 8 or more crew that participate in regular racing, but can be used by teams of all sizes or yachts competing on a casual basis. On the sailor side, MySail is aimed at anyone who is interested in participating in yacht races, complete newbies through highly experienced crew. The circumstances of some yachts require specialist skills and experienced crew, but for other they are happy to take along new sailors and it’s a great way to get started in the sport.
It is available for sale through…
Our website: www.mysail.team.
Our marketing strategy is to…
…leverage yacht clubs to promote the service to their members, encourage referrals through our existing user base and use social media and content to build an online following.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
