This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation came to life when…
The founder, a former financial adviser, was troubled by how many Australians have difficulties with their finances. Moneysoft was launched in 2012 to ease these difficulties.
2. WHAT & HOW
The purpose of this innovation is to…
Simplify finance, and get Australians on track and in control of their money.
It does this by…
Having transactions for all your institutions on one screen and allowing you to set calendar series for occurring payments, create financial goals, see your net worth, and more importantly share this with your accountant/financial adviser to better advise you.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Not only does Moneysoft help you get in control of your finances in that you can see all your accounts regardless with what institution you may be with, it also allows a sharing functionality with your adviser/accountant/mortgage broker to offer you accurate advise according to your situation.
Its various benefits to the customer/end-user include…
One login for all your accounts, it’s a read-only access platform that allows you to budget across all your accounts. People tend to bank with more than one institution; Moneysoft gives you the overall picture of your financial situation.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
People turning to their advisers/accountants for help, this is a time consuming procedure and the information that is provided is an approximate.
Its predecessors/competitors include…
Other personal finance apps such as Pocketbook and myprosperity.
5. TARGET MARKET
It is made for…
Everyday people – aged between 18 and 65, who are genuinely interested in making their personal finances easier to keep track of.
Our marketing strategy is to…
Use referrals and word of mouth. We want people to trust and believe in this service, we don’t want to be another fad. We want Moneysoft to be a part of the consumer’s life, we want them to grow with this as our service also grows and develops into the software people can’t live without.
Your Turn — VOTE!
The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications, in one of three ways:
- Tweet it: Top left of each page (3 points)
- Trigger a Reaction: Facebook ‘Like’, etc (2 points)
- Leave a Comment: Anonymous comments excluded (1 points)
We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.
FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
