The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.
This innovation initially came to life when…
The innovation came to life when Modra Hayes was approached by a number of fly in/fly out miners to solve the quality of accommodation problem that existed in remote locations around Australia. Traditional mining accommodation was considered to be uncomfortable, dirty, and not aesthetically pleasing or attractive to live in. The modpod™’s use of composite fibre technology was specifically designed to redress the deficiencies of traditional mining dongas. Modra Hayes has also designed and is constructing a modpod™ Mass Production Facility (MPF) capable of producing one modpod™ or more per eight-hour shift.
WHAT & HOW
The purpose of this innovation is to…
The modpod™ is an innovative new demountable and relocatable accommodation service and storage solution made from composite fibre technology, capable of being mass-produced and delivered in a much faster time frame than traditional alternatives.
It does this by…
The modpod™ is built in the form factor of a 20 ft container (the Modra Hayes Lego Block), with or without slide-out modules. The modpod™ is designed to be racked and stacked in three dimensions to form large camps of either single or multi-story complexes. The modpod™ MPF is designed to be franchiseable or licencable for deployment around the world.
PURPOSE & BENEFITS
This innovation improves on what came before because…
The modpod™ is low maintenance (never needs painting), very light, weighs 2800 kg fully furnished, can be transported by road, rail, sea or air, 24/7, without the need for special permits, police escort or long, high, or wide load qualifications. The modpod™ is water and fire proof and is Category D Cyclone rated and can be fabricated faster than the alternatives.
Its various benefits to the customer/end-user include…
The modpod™’s benefits over the alternatives include lower maintenance, superior thermal and acoustic insulation; all modpods™ are cyclone rated and extremely rugged, aesthetically pleasing, do not need concrete slab foundations, water and fire proof, and simple to deliver and install.
COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Predecessors have solved the problem by using traditional building materials and construction techniques to produce lower quality solutions that are not typically described as aesthetically pleasing. They are typically far less rugged, have a much shorter life span and are difficult and costly to transport and maintain.
Its predecessors/competitors include…
The competition falls into three general categories: 1) Atco-style huts from a variety of different suppliers, 2) converted shipping containers, and 3) transportable homes of some description that are similar to Atco huts.
TARGET MARKET
It is made for…
The modpod™ has almost limitless application for modular accommodation, service and storage. However, target markets include emergency services, disaster recovery, defence applications including transportable military barracks, transportable military operations centres, transportable military communications centres, mining villages, urban housing, granny flats, teenage retreats, student accommodation, caravan park cabins, aboriginal housing, public and community housing, construction industry offices, temporary school buildings, transportable doctor’s surgeries, transportable pharmacies, transportable morgues, transportable hospital wards, exploration accommodation for remote miners, and oil and gas workers, and other applications. Application of the modpod™ is limited only by the imagination of our clients.
DISTRIBUTION STRATEGY
It is available for sale through…
Three channels to market:
1. Direct sales of modpod™.
2. Develop a partner model for Modra Hayes to cultivate modpod™ distributors, resellers and systems integrators.
3. Franchise the modpod™ MPF to appropriate business partners worldwide.
Our marketing strategy is to…
Modra Hayes intends to prove the modpod™ Mass Production Facility operation in Australia first and from there franchise its operation in any other geography around the world where the business model is seen as economically viable and attractive. Modra Hayes is developing an appropriate Internet marketing strategy to maximise the effectiveness of the modpod™ public relations and marketing strategy.
SUPPORTING IMAGES AND/OR VIDEO
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To check out the Anthill SMART 100 Readers’ Choice winner for 2010, click here.
