This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
For 20 years my life’s work as a sports physiotherapist was about getting people moving, correctly.
We have now combined my sports medicine acumen with tech to deliver my work to millions of people.
After 55,000 sessions in physiotherapy and multiple books to improve health in the population (‘3 Minute Workouts’ has been the most popular) the time was ready to use the tech available in the ‘humble’ smart phone to prevent heart disease (#1 killer globally), diabetes, obesity and age related neurological diseases (eg. alzheimers).
That is how ‘Kinrgize’ was born.
2. WHAT & HOW
The purpose of this innovation is to…
#1 killer globally = heart disease
#1 reason for this = inactivity
#1 excuse for inactivity = people are time poor AND unsure how much activity they should be doing.
Solution: Kinrgize = Kinetic + energy (energy created by movement!)
It does this by…
On a daily basis – the user puts in how much activity they have done. Kinrgize will provide feedback whether thats Green (Excellent), Yellow (could be better) or Red (Needs improvement). It will also share how a person can improve – how they can get better.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
- Will give the user an easy to understand rating.(Current apps – provide a lot of data
- We simplify this for the user).
- Will give them specific feedback on how to improve. (Users do not require equipment.
- They can improve in the comfort of their own home. The feedback is based on 20 years of clinical results).
Its various benefits to the customer/end-user include…
- Users will become more active, decrease chance of heart disease, obesity, diabetes, alzheimers.
- Studies aligned with Kinrgize have found people live 7 years longer.
- For governments or corporates: every $1 spent on exercise will return $7 in productivity\health\economic benefits.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
A person would have to visit their doctor, physician or physiotherapist to be prescribed exercise. This app will let you know how active you currently are, how you can improve and what you have to do, everyday to achieve that.
For those who cannot access health care professionals easily, this becomes a powerful tool to monitor an important health metric.
5. TARGET MARKET
It is made for…
Companies, organisations and government bodies who want to promote healthy living and active lifestyles to their members.
It is available for sale through…
The App Store and Google Play (Free download)
Our marketing strategy is to…
Partner with companies, organisations and governments who want to promote healthy living. (B2B and B2G is our primary strategy).
We want to increase awareness in activity, the benefits of it, and how quickly people can get results. B2C is our secondary strategy.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: Kinrgize – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)