Home SMART 100 (2013) InstaFIT (NSW) – Anthill 2013 SMART 100

InstaFIT (NSW) – Anthill 2013 SMART 100


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This innovation came to life when…

I was searching for new projects to work on and decided on building a 3D printer that prints chocolate. I also envisioned a scanner to print personalised chocolates with. I thought about what where I could place the scanner with the least amount of friction to the consumer. This was the lightbulb moment: I could put it in clothes shops and measure humans so they could purchase clothes online.


The purpose of this innovation is to…

Provide accurate measurements for consumers of themselves to then purchase clothes online with confidence.

It does this by…

Having an InstaFIT module installed in a change room and measuring customers as their request. InstaFIT then sends them a unique Web Key — when shopping online at that store, they input the code and it selects the best size for them to order, and they have the confidence to purchase knowing that the items will fit.


This innovation improves on what came before because…

There hasn’t been anything like this before. Retail is in a transition from brick-and-mortar-versus-online to a big omni-channel environment and InstaFIT is a tool, like secure payment technology, that gives consumers confidence when shopping online.

The benefits to the customer/end-user include…

It’s great for fashion retailers as their customers are confident when they purchase online with them that their clothes will fit. It’s also a benefit to consumers, that they can have a better relationship with the retailers built on trust.



In the past, this problem was solved by…

In the past it was measuring yourself with a tape measure or just guessing what size you were. Now it’s pin-point accurate and no self-measuring.

Its predecessors/competitors include…

I don’t know who manufactures tape measures.


This innovation is made for…

Our product has two customers. One is the fashion retailers who need it to give customers confidence in their online shopping experience; the other is customers who want to have confidence when shopping online that the clothes they purchase will fit.


It is available for sale through…

Clothing retailers who have physical locations will provide the service free of charge to consumers.

Our marketing strategy is to…

Do product demonstrations to corporate HQs of fashion retailers. As for consumer adoption, I think if a retailer takes us on board they will be able to give customers confidence when shopping online.


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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.