The Fusion Guitar

The Fusion Guitar [SMART 100, 2017]

0
SHARE

This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Learn more about the SMART 100 >>

1. THE BEGINNING

This innovation initially came to life when…

The founder and CTO of Fusion Guitars, Dave Auld’s initial prototype and concept for the Fusion Guitar; a fully integrated HD speaker, amp and iOS device in an electric guitar was further developed by product design house Outerspace Design. The concept of the Fusion Guitar went through a complete rethink with the diverse perspectives and experience of the Outerspace team behind the project resulting in the development of production ready prototype. The Fusion Guitar launched on Indiegogo and after a successful crowdfunding campaign, we raised nearly $500,000 USD.

2. WHAT & HOW

The purpose of this innovation is to…

Unleash the electric guitar! The Fusion Guitar is designed on-the-go or at the show, enabling guitar players of any level to explore all the features and tones of a traditional electric guitar and more, anywhere, anytime.

It does this by…

Designing the Fusion Guitar from the ground up with the player in mind. With a built-in amp, battery and speakers, guitar players no longer have to carry bulky gear and cables. The integrated Apple device dock unleashes an in-built guitarist’s studio for learning, creating, collaborating and sharing music, making it the most versatile and portable electric guitar available.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

The Fusion Guitar is a completely portable integration of traditional electric guitar hardware and cutting edge software enabling the guitarist to unplug and access every type of tone and effect. Additionally the Fusion Guitar takes the electric guitar to a new dimension by enabling guitarists to record, learn and play electric guitar anywhere all available in their apple app.

Its various benefits to the customer/end-user include…

The ability to unplug, learn, record and jam with the electric guitar anywhere with a full range of high quality effects and amps, recording software and learning tuition apps, available on their Apple device and powered by the Fusion Guitar.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Smaller scale portability amps, acoustic travel guitars and rudimentary portable electric guitars. Although some aspect of portability are achieved with these various releases, a fully integrated electric travel guitar to the scale of the Fusion Guitar has not yet been introduced to the market before.

Its predecessors/competitors include…

Variax Series Guitars by Line 6
Jamstik+ by Zivix
MI Guitar by Magic Instruments
Fret X by the Fret X Team

5. TARGET MARKET

It is made for…

The guitar player on any level. The Fusion Guitar is a great portable addition to the experienced player’s collection, with the ability to practice for and play at the next big gig, while appealing to the learner player who wants to quickly and easily take their playing to the next level. Our audience is targeted to the US consumer on an age spectrum from 25 – 45. This market is quite large as more than 400,000 electric guitars were sold last year in the US, making the Fusion Guitar an innovative and appealing product in a market of its own.

It is available for sale through…

Our website, fusionguitars.com. We’re launching direct to the customer through our e-commerce platform.

Our marketing strategy is to…

Target consumers in the US and Australia through a variety of digital marketing campaigns in Facebook, Youtube and Google Adwords, focusing on releasing high quality, engaging and sharable content. These campaigns are focused on initially eliciting the curiosity of our target audience with calls to action to visit our website, learn more and purchase a Fusion Guitar.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: The Fusion Guitar – Smart 100 2017
(Please note – The form below is for judging purposes only and is restricted to the public)

Get unlimited access to our FREE business tools…

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.