This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
Bryce was away serving with the ADF.
“I needed a way that I could help my Gran with maintaining her property while I was away. I felt horrible that I wasn’t there. I asked friends too help, but I also knew there were others in our community who would be more than willing to help for extra cash. I realised then that the answer was trust — there was no trusted way to connect with people to do these types of jobs — so we decided to try and build our own trusted online community ourselves.”
2. WHAT & HOW
The purpose of this innovation is to…
bring the word of mouth online and connect trusted rural Australians with others in their community to get jobs completed around their home or business.
It does this by…
Using an easy to use and understand platform as an “”online notice board”” that works in areas of regional and remote Australia. The platform also incorporates automatic SMS to alert and communicate with it’s members due to the poor internet coverage in rural areas.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
there was no easy way to get help when needed. The only way you could find someone was to talk to someone at your local sporting club and if they couldn’t think of anyone you were at a dead end.
Its various benefits to the customer/end-user include…
A system that identifies people who have a good reputation from the community and verifies their identity so people feel comfortable having them complete their tasks.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…communicating in person to people you knew. But this really limited the available help and if your contacts didn’t know anyone, then the person who needed help would not have anyone who could lend them a hand.
Its predecessors/competitors include…
Word of Mouth, Gumtree, supermarket notice board
5. TARGET MARKET
It is made for…
…rural Australians, in particular, the older generation who can’t do the tasks that they used to be able to do. And students/ young people who need extra money or people who are in between careers. And finally, businesses and farms who need someone to complete a task but don’t want to hire someone full time.
It is available for sale through…
…the internet and through phone, to allow rural Australians in remote areas to have access to the service.
Our marketing strategy is to…
…use word of mouth
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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