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1. THE BEGINNING
This innovation came to life when…
This application was developed due to feedback from major corporates and franchises about why they are not using social media more for their business. It all revolved around the lack of brand and user controls when managing large numbers of Facebook pages and social media staff. So I set about, with a lot of input from several media companies and large franchise groups, to develop a solution that would meet their needs.
This system is live with several large high-profile brands piloting. We are also developing a post and comments management tool with the same functions.
2. WHAT & HOW
The purpose of this innovation is to…
Allows businesses of all sizes to centrally manage multiple Facebook pages and social media staff, with broadcast updating of Facebook tabs, management hierarchy and centralised image library allowing for brand control across one or thousands of Facebooks.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
It centralises control of all aspects of Facebook pages.
The benefits to the customer/end-user include…
Brand consistency, consistent messages.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Right now every Facebook page has to be managed separately by individuals. FOSM allows for centralised management, staff controls and the ability to broadcast updates on Facebook tabs.
Its predecessors/competitors include…
None
5. TARGET MARKET
This innovation is made for…
SME, professionals, corporates, multi-product and multi-outlet businesses, the franchise industry and government.
6. DISTRIBUTION STRATEGY
It is available for sale through…
Online.
Our marketing strategy is to…
SEO, SEM, F2F sales for enterprise.
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FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
