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1. THE BEGINNING
This innovation came to life when…
It was a problem I faced in corporate life and at the time the technology did not exist. Once I saw the ‘cloud’ opportunity we decided to try to build the application. During development a client asked us if we had a product to address their problem, I said yes and the rest is history!
2. WHAT & HOW
The purpose of this innovation is to…
Our workflow management software allows organisations to automate manual workflow system, document-intensive, approval-based processes across departments. Business analysts and process experts with no programming experience can design forms, workflows and checklists.
It does this by…
Utilising cloud-based technology and a proprietary scripting language. The product is built in Microsoft technology. All you need is a browser, tablet or smartphone to use bworkflow.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
The product avoids double entry and manual input. It provides real-time alerts and reporting to improve safety and risk. The technology at the time was prohibitively expensive for small companies; now a one-man band can use our software.
The benefits to the customer/end-user include…
- Greater transparency of issues at sites improving accountability
- Significant labour hour savings
- Process efficiencies leading to hard cost savings
- Improvement in the accuracy of incident reporting and record keeping
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
No competitor has the ability to configure the product from the back end without requiring a programmer, saving OUR clients thousands of dollars. No other competitor can deploy workflow software quicker than us.
Its predecessors/competitors include…
We compete with K2 and ProcessMaker who are billion-dollar companies.
5. TARGET MARKET
This innovation is made for…
It works for SMEs through to major corporates. Our clients include one-man bands through to BP, Peter Rowland and Caltex. It works across any sector of industry.
6. DISTRIBUTION STRATEGY
It is available for sale through…
It is available through the ‘cloud’, resellers and direct sales.
Our marketing strategy is to…
We are developing our Strategy with Ant Gaddie currently though are looking at a channel partner network, social media and direct sales.
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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.