Like this innovation? Show your support by tweeting it, ‘liking’ it on Facebook, or leaving a comment below.
1. THE BEGINNING
This innovation came to life when…
About 18 months ago, one of the biggest pharmaceutical companies approached Evado hoping that we may find a solution to a vexing problem of using mobile devices in the outback. After talking to the big pharma we had a visitor who needed to access four different applications to achieve one outcome. Evado’s Ross Anderson then designed a technological solution that is capable of handling an unlimited number of different page layouts simultaneously, regardless of what platform they are running on. Prior art searches confirmed that there was nothing in the world like it and the international patent was recently lodged.
2. WHAT & HOW
The purpose of this innovation is to…
Provide a single device app that is capable of integrating via a web service into multiple applications, whilst taking advantage of the devices intelligent features.
It does this by…
Evado’s innovation is a standardised mobile device client app that is suitable for a wide variety of mobile platforms including Mac, Android and Windows operating systems, and software development architecture that integrates hosted applications in mobile client environment.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
This product separates the device client from the hosted application environment by using a standardised interface between the application and mobile client.
This provides the hosted application with complete control of the client and access to the local devices intelligent features and allows new features to be added to the mobile device environment without having to update the mobile client.
The benefits to the customer/end-user include…
- The hosted application can be developed and tested independently of the mobile clients.
- New features can be added to the mobile application environment.
- The architecture enables multiple applications to be integrated into a common mobile application environment.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Currently this functionality is provided by: developing large complicated mobile applications or forcing people to use multiple applications to perform their business function. This innovation enables a company to provide a single mobile application environment to deliver multiple business applications.
Its predecessors/competitors include…
Competitors develop multiple applications that need to be updated each time new features are to be rolled out to end-users. Our approach makes Evado’s universal client unique.
5. TARGET MARKET
This innovation is made for…
- Systems integrators to provide integrated mobile application architecture.
- Business application developers, to provide a platform for integrating their applications with the mobile users.
- Existing Evado clients who wish to use one application for all of their devices.
6. DISTRIBUTION STRATEGY
It is available for sale through…
This product will be sold via a VAR channel as a standard device client, and a software development environment for integrating the architecture with hosted applications. It will also be sold directly to existing Evado users.
Our marketing strategy is to…
We are launching on our stand at the DIA conference in June, with a PR and digital media campaign, and then beginning a roll-out to existing and new VARs to implement and sell to their networks.
Your Turn — VOTE!
If this SMART 100 innovation wowed you, why not get the word out?
- Tweet it: Top left of each page
- Trigger a Reaction: Facebook ‘Like’, etc.
- Leave a Comment: Anonymous comments excluded.
We’ll use your vote to create the 2013 SMART 100 Readers’ Choice Index. Learn more here!
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.