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Magazine 2.0 Experiment: the cover
The most important thing to get right when producing a consumer magazine is also the hardest. I’m talking about the cover. Aside from pleasing subscribers, the cover artwork largely determines whether any particular edition will be a success or a flop on the newsstands. Some of our favourite editions were retail disasters, simply because of…
How doing your homework can help you get funding for your startup
In the early days of starting up a business, it’s common for entrepreneurs to accept any and all funding that came their way. Yet this can backfire if you end up accepting funding for your startup from investors who have a different agenda than you do. An investor-entrepreneur relationship is ideally a long-term one; so…
Can our emails read your mind? (Yes, well, kinda)
This week we flooded our readers’ inboxes with a wide range of stories, semi-obnoxious headlines, serious opinions and a spattering of irreverent, odd-ball items of information from around the globe. We did this to get a better idea of just what interests our readership as a whole, and you personally.
While the email technology can’t read minds (literally), it can self-optimise.
Online boat marketplace Flotespace sees 675% growth over summer months
Transforming the waterways with its innovative online marketplace for boat and yacht rentals, the record demand over the summer period has seen the Sydney-based business report an impressive 675% growth in monthly revenue.
Traditional firms need to respond faster to digital disruptors… not with lawsuits though
Disruption from digital disruptive intermediaries such as iTunes, Uber and Airbnb often emerges slowly, yet incumbent firms do not respond swiftly enough, according to a report recently prepared by the University of Sydney Business School and Capgemini Australia. The report, titled Digital Disruptive Intermediaries; finding new digital opportunities by disrupting established business models, looks at…
How to warm up your creative-thinking brain
It’s 6.00am and you are walking bleary eyed to the gym. You have just started a new exercise regime and are trying doggedly to stick to it despite not being a ‘morning’ person. You arrive at the doors of your gym, walk up the stairs, and hop onto the treadmill for your standard five minute…

