I realised that most small business owners underestimate the importance of having a 'Business Continuity' strategy in place, in particular not having someone helping them to actively manage one.
This innovation initially came to life when, in 1992, I picked up my daughter's helmet. I pressed my thumb into the foam liner of the helmet and I realised I couldn’t leave an impression in the foam. The foam liner was as hard as a brick. This incident reminded me of what I had learned as a researcher of helmets during the 1980s, that the foam liners in helmets were too hard and stiff and didn’t effectively absorb an impact force. It was in 1993 I thought of embedding low-density cones within the thickness of the hard foam liner.
AutoCarLog was created as a result of a challenge, a challenge to build a successful technology startup in just seven days and for less than $500. It was born from the need to modernise paperback vehicle mileage logbooks with a convenient, fast, environmentally friendly and tech based approach.