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MySecureOffice (SMART 100)

I realised that most small business owners underestimate the importance of having a 'Business Continuity' strategy in place, in particular not having someone helping them to actively manage one.

cone-head™ (SMART 100)

This innovation initially came to life when, in 1992, I picked up my daughter's helmet. I pressed my thumb into the foam liner of the helmet and I realised I couldn’t leave an impression in the foam. The foam liner was as hard as a brick. This incident reminded me of what I had learned as a researcher of helmets during the 1980s, that the foam liners in helmets were too hard and stiff and didn’t effectively absorb an impact force. It was in 1993 I thought of embedding low-density cones within the thickness of the hard foam liner.

AutoCarLog (SMART 100)

AutoCarLog was created as a result of a challenge, a challenge to build a successful technology startup in just seven days and for less than $500. It was born from the need to modernise paperback vehicle mileage logbooks with a convenient, fast, environmentally friendly and tech based approach.

FREE BUSINESS TOOLS

5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

FREE BUSINESS TOOL

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE