Australian businesses acknowledge they must evolve to become more customer centric or risk becoming irrelevant in the face of changing customer demands, that’s according to new research from the global information services company, Experian.
The research – which involved 20 CMOs (Chief Marketing Officers) from leading organisations and more than 100 senior marketers – found that CMOs know the pace of change is too slow, but feel ill-equipped to guide the process and are being held back by fear of failure as well as a lack of the necessary skills and resources.
Check out more findings that this research dug up in the infographic below.
