Australian online advertising agencies ZenithOptimedia and Visual Jazz picked up a silver and bronze award, respectively, at the
Interactive Advertising Bureau’s MIXX Awards in New York.
The agencies, which scored in the Branded Content and Interactive Video/Online Commercial categories, faced fierce competition for the global awards, which honoured advertising innovation and impact.
ZenithOptimedia’s “6 Beers of Separation” campaign was awarded silver in the Branded Content category at the September 28 ceremony. The award continued the campaign’s winning streak, following its Best of Show victory at the 2010 IAB Australia Awards in July. The campaign is Lion Nathan’s Tooheys Extra Dry beer. The website packages the video adventures of four Australian twenty-somethings sent on journeys to meet their “heroes” (one wants to meet Will Arnett, another Good Charlotte).
Visual Jazz picked up bronze in the Interactive Video/Online Commercial for the “Dance Off 3D” campaign for fashion retailer Jay Jays. The success of this campaign also saw Visual Jazz named Creative Showcase 4.4 winner in June. The interactive feature asks viewers to don 3D glasses and watch loose-limbed dancers bust a move in Jay Jays products.
Paul Fisher, IAB Australia CEO, saying the success of ZenithOptimedia and Visual Jazz on a global stage was further evidence of the effectiveness of Australian online advertising.
“It’s great to see Australian campaigns succeeding at an international level year after year. The winning campaigns are examples of the terrific ability of Australian agencies to produce world-class creative ideas coupled with sophisticated execution,” Fisher said. “The IAB Australia and MIXX Awards continue to show brands the incredible effectiveness online can present.”
The Interactive Advertising Bureau is a trade association for online advertising in Australia. As one of more than 25 IAB offices
worldwide, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media
captures in the marketplace.
