This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Learn more about the SMART 100 >>
1.THE BEGINNING
This innovation initially came to life when…
Approximately 4 years ago when Atlite realised the skylight industry needed to design and manufacture skylights that matched the increasing creativity of architects and designers.
2. WHAT & HOW
The purpose of this innovation is to…
…be more creative in the design and manufacture of skylights maintaining safety and functionality. The Atlite Roof window is BAL40 rated meaning that our skylights can be used in bushfire areas.
It does this by…
…all Aluminium extruded channels which can be used to assemble modular skylights joining multiple skylights together. The assembly process can manufacture as long skylight as possible. The only skylight in the world to have this feature. All three openable, fixed and the energilite skylight looks the same giving the uniform look on the roof.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
It is better than our competitor because we can design and locally manufacture a skylight that can be fixed or openable either manually or electric to suit any size or shape. This innovation means that architects do not need to curb their creativity when it comes to designs for residential or commercial property designs.
Its various benefits to the customer/end-user include…
Our customers enjoy roof windows that are sleek, functional and have the WOW factor of being different shapes, hexagonal, triangular, rhombus and still deliver glorious daylight and the ability to watch the stars at night.
Our innovation means that skylights can be manufactured in different shapes and sizes. Previously skylights were a standard square or rectangle.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Prior to the Atlite innovation, there was no way to manufacture skylights that were triangular, hexagon, or other shapes. There was no way to manufacture one skylight that was 11 meters in length. This is possible with the Atlite innovation.
5. TARGET MARKET
It is made for…
Australia’s wide home owners, builders and architects.
It is available for sale through…
Agents throughout Australia and Western Australia, South Australia, Tasmania, New South Wales and Queensland and an agent in New Zealand. Our head office is in Victoria.
Our marketing strategy is to…
Promote the roof window directly to specifiers by face to face presentations and attending industry events. We use social media and Facebook, Instagram print media, Melbourne Home Design & Living Magazine and others, plus digital marketing streams, such as BookMark, & Spec-net and HOUZZ and our electronic direct marketing.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: Atlite Roof Window – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)
