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Meet DesignCrowd, Anthill 2014 Cool Company Award WINNER [Big Kahuna]


Anthill Cool Company Awards

The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More


Company: DeignCrowd Pty Ltd
Website: Designcrowd.com.au
State: NSW
Category: Big Kahuna

Remember the logo for the London Olympic Games?

It cost £400,000, took one year to make and was absolutely panned by the media, the public and the design community.

This inspired designcrowd Founder, Alec Lynch, to leave his job as a strategy consultant, move into his mum’s garage and start his own alternative.

Designcrowd connects businesses with hundreds of talented designers – via the power of crowdsourcing. DesignCrowd now has over 400,000 designers registered from over 165 different countries.

It offers over 40 different design categories under which customers can submit design projects, and this list is growing quickly. It recently passed $20 million in designer payments and one designer from the UK has earned over $500,000 by submitting designs through DesignCrowd.

In 2013, the business hit $1M of revenue per month and this is expected to double again this year.

It may have started small but DesignCrowd already has the reach and clout of a Big Kahuna.

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