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The 17th AIMIA Award Winners

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The Australian Interactive Media Industry Association (AIMIA) has announced, in a ceremony held in Sydney, the winners of the 17th Annual AIMIA Awards.

Over 600 industry leaders gathered to witness the 17th Annual AIMIA Awards ceremony held in Sydney and hosted by Adam Spencer last Friday.

The ceremony distinguished several companies and their projects in various categories, with the Commonwealth Bank Australia Property Guide winning three awards including the Best of the Best category. This year’s Outstanding Contribution Award went to Oliver Weidlich, one of the founders of the AIMIA Mobile Industry Group and co-author of the Australian Mobile Phone Lifestyle Index.

Many of you here tonight have led the way with your own digital efforts, showing how digital should be done and done well and providing inspiration to others,” said AIMIA CEO John Butterworth in his opening speech.

“More than just the annual celebration of talent and innovation and a pat on the back for various jobs well done, the AIMIA Awards helps breed confidence,” he added.

Since its foundation in 1992, AIMIA has been committed to the development of the interactive media industry in Australia and one way of supporting innovative companies is by recognising them in the Annual AIMIA Awards.

“Innovation is rarely an accident,” said AIMIA Vice-President Peter Bray. “The great innovative companies have two things in common. Firstly, they managed to structure the process of innovation. Secondly, the culture of innovation is bought into at the very top levels. Without these two elements, innovation fails.”

The Award Winners

Outstanding Contribution Award – Oliver Weidlich

Best of the Best – Commonwealth Bank Australia Property Guide, by Commonwealth Bank of Australia, The White Agency, Ikon Communications, Vivant & RP Data

Best Advertising or Marketing – Cascade Brew your Own Site and Brewers Nose App, by Droga5

Best Children’s – Cyber Bullying Affects Real Lives, by Profero & NAPCAN

Best Classifieds – Domain iPhone app, by Fairfax Digital and Fairfax Media

Best Cross-Platform – Lockie Leonard Series 2, by Goalpost Pictures & TEQUILA – Australia

Best Cultural or Lifestyle – Africa to Australia, by SBS Digital Media, Indian Ocean Productions, Screen Australia & 360 Degree Films

Best Enterprise – The Loop, by The Loop

Best Entertainment – Honda Interactive Dream Wall, by DTDigital & Boffswana

Best Export Achievement – Freelancer.com, by Freelancer.com

Best Financial Service – Commonwealth Bank Australia Property Guide, by Commonwealth Bank of Australia, The White Agency, Ikon Communications, Vivant & RP Data

Best Integration with an Offline Campaign – Under a Rising Sun, by Visual Jazz

Best Learning and Education – Gallipoli Multimedia Education Resource, by Ryebuck Media & the Department of Veterans Affairs

Best Mobile Advertising or Marketing – Commonwealth Bank Australia Property Guide, by Commonwealth Bank of Australia, The White Agency, Ikon Communications, Vivant & RP Data

Best Mobile Product or Service – Cascade Brewers Nose iPhone App, by Droga5

Best News, Media or Reference – Wotnews, by Hunted Media

Best Non-profit or Government – Donate Life, by Reactive Media

Best Online Video – Jay Jay Dance Off 3D, by Visual Jazz

Best Retail – ASICS, by IdeaWorks

Best Science, Health or Environment – Fitness First Online, by SP Health Co & Fitness First

Best Sport – Match Centre 2010, by WeAreDigital

Best Student Project – PetSearh, by Ms Kathryn Gough, Creative Industries Faculty, Queensland University of Technology

Best Tourism or Travel – There’s Nothing Like Australia, by Tourism Australia, DDB Sydney, Tribal DDB & Web Manage

Best Use of Social Media, Word-of-Mouth or Viral – The Tunnel Movie, by DLSHS Agency, Distracted Media & ZApruders Other Films

Effectiveness Award (Joint Winner) – Pedigree Adoption Drive, by WHYBIN\TBWA\TEQUILA & Mars Pet Foods

Effectiveness Award (Joint Winner) – GSK Nicabate Path2Quit, by The Furnace

People’s Choice Award – Freelancer.com, by Freelancer.com

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