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What are the Anthill Cool Company Awards?
The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.
WME Australia [Finalist, Number ‘Crusher’ Award]
Company: WME Australia
Prior to becoming the Managing Director of WME Australia, Nick Bell started his own skincare brand. One of the more significant challenges, as a small business operator, involved the search engine optimisation (SEO) of his website.
In the process of educating himself on the complexities of SEO, he decided that he might have what it takes to start his own SEO business. And the rest is history.
Seven years later, the company now employs 150 people in Australia and its Australian operations are turning over $20 million. Globally, it employs 450 employees and turns over $45 million. WME has offices in Australia, New Zealand, the US, Singapore, Hong Kong and Dubai, with more expansion currently in the works.
“We aim to deliver results across all of our digital marketing platforms,” states Andrew Nguyen, the digital marketing coordinator.
WME’s expert research and strategy team ensures that the company is pioneering the online arena, offering clients a range of effective, innovative marketing solutions.
It also has a unique internal CRM system, which allows the team to manage day-to-day operations, including customer-side 24/7 campaign tracking and reporting. This comprehensive system allows WME’s tech team to work closely with the account managers to provide up-to-date progress reports for every client’s campaign.
The ever-changing and quickly evolving digital marketing landscape means that the SEO is extremely competitive, with over 4,500 small competitors across Australia alone. However, WME has consistently managed to stay ahead of the curve.
And they have dog day, awww…
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