Home Smart 100 2014 Medic52 (NSW) — 2014 SMART 100

Medic52 (NSW) — 2014 SMART 100

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

1. THE BEGINNING

This innovation came to life when…

This innovation came about through the convergence of two worlds, life as a ski patroller and business time building websites and mobile apps. Duncan realised that the potential information that was being lost, and the inefficiency of the current systems, were both problems that could easily be solved.

2. WHAT & HOW

The purpose of this innovation is to…

The purpose of this innovation is to save lives through the use of data and information.

It does this by…

It does this by helping the casualty get help faster, collect better information from the incident scene, and allow resorts to understand why these incidents happen. Ultimately this information is used to educate the skier and help them be safer at their chosen activity.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

This innovation improves on what came before it because casualties have an ability to communicate their situation faster, increasing preparedness of the patroller. The medical care team can provide more effective care, resulting in a higher chance of full recovery. And the resort can help improve safety, through evidence-based education and preventative actions.

Its various benefits to the customer/end-user include…

Its various benefits include a more valuable ski patrol, better data leading to lower insurance premiums, a safer resort, a unique resort marketing message and a happier customer who feels safer and is more likely to return.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

In the past this problem was solved through the use of paper forms, and unique knowledge by a few people on a ski patrol team. At best, risk managers guess at what needs to be done and experiment on preventative actions, and communication of casualty situation is done by radio or word of mouth.

Its predecessors/competitors include…

It’s competitors include SkiPCR, a tablet based accident reporting system, and the ISS24/7 risk management system built for stadiums and large public arenas.

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5. TARGET MARKET

It is made for…

The target market for this product is ski resorts. Patrollers and the public have lots to gain, but the resort is ultimately in control of the environment in which these parties work and play.

It is available for sale through…

The service is made available to the public via the resort marketing app, the patroller will download their app from the iTunes of Play store, and the resort uses a web-based dispatch system for reporting and management.

Our marketing strategy is to…

Our marketing strategy is to use Duncan’s book, The Smartphone Medic, to reach interested parties, speak at industry conferences and through the free application gather groundswell support from the public and patrollers. Finally, insurance companies can assist by backing a call for help in a ski area not covered by Medic52.

Your Turn — VOTE!

The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications, in one of three ways:

  1. Tweet it: Top left of each page (3 points)
  2. Trigger a Reaction: Facebook ‘Like’, etc (2 points)
  3. Leave a Comment: Anonymous comments excluded (1 points)

We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.

FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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