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AdAdvisor [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation, initially came to life when…

we needed a more streamlined, error-free process to perform a detailed and accurate assessment on Google AdWords accounts. To do this, at SponsoredLinX, we perform ‘Health checks’ on AdWords accounts. In the past, we would use in-house marketing specialists to complete this responsibility. This task would take 30 minutes to perform and there was room for incorrect analysis. Using our culmination of ten years’ worth of AdWords management and historical data, we were able to produce a set of benchmarks and an algorithm to run accounts through electronically and in a mere 30 seconds.

2. WHAT & HOW

The purpose of this innovation is to…

The purpose of AdAdvisor is to better help us help Australian SMES to determine the performance of their AdWords account. It sets a best practice standard when we are assessing an account and it eliminates any scope for human error.

It does this by…

running an algorithm on a potential clients account. Next we are able to highlight the underperforming areas of the account in approximately 30 seconds. This removes the possibility of human error and will become a benchmark for our industry moving forward. It enables our clients to receive this information efficiently and accurately.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

it reduces the amount of time that we need to spend assessing an account, making the process more economical for all parties involved. There is no room for human error meaning we are then able to provide greater insight and detail for constructive, actionable advice moving forward to better the account.

Its various benefits to the customer / end-user include…

the knowledge that their account is being cross referenced with high industry benchmarks. It also acts as a common checkpoint which they can run their account through at any time to see how their account is performing.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

marketing specialists who would have to spend 30 minutes running an account across all reference points to give a detailed analysis, which is much longer than with AdAdvisor. There was room for human error, and greater resources were needed to invest in the proper training of staff so that they could perform AdWords account ‘health checks’.

It’s predecessors/competitors include…

Within Australia, we are unaware of anyone who offers a service like AdAdvisor. With alternatives, researchers manually have to cross reference an account with a set criterion to give a detailed analysis of the performance of the account.

5. TARGET MARKET

It is made for…

all SMEs in Australia who already have a Google AdWords account. While there is potential for AdAdvisor to be used on a global scale, our historical data has been collected over a space of ten years within all verticals of the Australian economy, meaning that the benchmarks that we use are tailored to the Australian digital environment. With the imminent expansion of SponsoredLinX to more overseas markets (we are already in New Zealand) the scope for us to collect data in offshore regions will become a reality, meaning we will be able to create tailored benchmarks on an international scale.

It is available for sale through…

the SponsoredLinX website and via our online marketing specialists. AdAdvisor is available to the public.

Our marketing strategy is to…

designed to help us inform SMBs who advertise online utilising Google AdWords of AdAdvisor as free, no-obligation service they can use to assess the current performance of their AdWords account. We will utilise Google AdWords, Search Engine Optimisation, social media platforms and print mediums to educate SMEs of AdAdvisor as an accurate tool for their online marketing goals.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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