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The Coolest Company accolade was awarded to app developer Budge for creating a way to make gaming meaningful. “When is losing fun? When charities win,” said Tuckerman.
Yellowfin's innovation is a single integrated platform that brings all the tools of business intelligence into one place. And Yellowfin is making a splash well beyond Australian shores, counting a partnership network of more than 150 organisations in over 40 countries.
Yellowfin’s new application aims to differentiate the company from the dryness and complexity of other BI vendors by delivering a consumer-oriented mobile application for business analytics. Why? Because analyst firm Gartner states that ease-of-use is now the most important factor in any BI solution, but TDWI research shows that user adoption rates – the number of people within an organisation who actually use BI software on a regular basis to help make business decisions – are low.