Tag: trademark

Brand creation’s a slippery little sucker. The second you get the lay of the land, the rules change. Again. Fortunately new Australian business Remarqueble has come up with a simple way to do just that. The Melbourne-based company has built some very clever technology that’s helping small-to-medium enterprises and large law firms alike to stake their branding claim in an increasingly digital landscape.

It’s vital that you take care of your looks. No, we are not talking about wearing the right sunscreen or drinking two litres of water a day (although that’s important too), we're talking about the best way to protect the appearance of your new product. Design registration refers to the overall visual appearance of a product, rather than the way it functions. Remember that when determining the appropriate type of protection for your product.

Use your trademark as an adjective, and not as a verb or noun. This will prevent your mark from becoming generic. For example, you can now Hoover a floor or Google a person. But this type of use of language undermines the trademark.

As anyone who has passed within earshot of me over the last few years knows, I'm a Googleophile. Of course, this hardly makes me Robinson Crusoe. Millions of people around the globe believe Google is more than merely a hyper-successful technology company; it is a force for human advancement.