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If you doubt the power a great review can have on your business, I...

This entire chain of events can be attributed to that one review done by a mum in business who did not know me. It was a genuine review from someone who wanted to help other women in business.

What is Anthill? News Ltd thinks we’re a ‘marketing website’

It seems that with Anthill moving away from its print origins, the mainstream print media has become less coy about including Anthill activities as part of newspaper content. This weekend, Anthill made its News Ltd debut, appearing in the Herald Sun and its various 'sister' publications throughout our great nation. (It only took five years!) Despite the good exposure, the most valuable outcome, from our perspective, from these events is that they have forced us to start practicing what we preach and get some clarity around own branding. Can we be a 'magazine' without a regular print product? Are we a community, a channel, a media outlet? Perhaps we're something else yet again?

What is Anthill? News Ltd thinks we're a 'marketing website'

It seems that with Anthill moving away from its print origins, the mainstream print media has become less coy about including Anthill activities as part of newspaper content. This weekend, Anthill made its News Ltd debut, appearing in the Herald Sun and its various 'sister' publications throughout our great nation. (It only took five years!) Despite the good exposure, the most valuable outcome, from our perspective, from these events is that they have forced us to start practicing what we preach and get some clarity around own branding. Can we be a 'magazine' without a regular print product? Are we a community, a channel, a media outlet? Perhaps we're something else yet again?

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

Have you heard the often touted claim that the average lifespan of a business is two years? Have you ever wondered why that is? Often, it’s because, in the rush and intensity of starting up, business owners get caught up in day-to-day op-erations and overlook fast growth opportunities, like strategic partnerships. In this FREE INFOGRAPHIC, Simone Novello helps to answer your three most common questions about how to harness the power of... FRIENDS WITH BENEFITS.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE