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Australian start-up inkl has launched its first-of-a-kind iOS smartphone app offering consumers one platform to unlock multiple newspaper paywalls from reputable publishers around the world.
This is the latest ad from The Guardian and The Observer. And it's big. I mean, really big. Not quite as big as space, but it's definitely big. It goes where no other newspaper has gone before, trademarking two consecutive days on the week.
If Channel Nine had any clue it would have take a direct feed from The Guardian newspaper, and broadcast its entire Olympics coverage in a stop-motion Lego animation. I mean, it's not a big stretch. Karl Stefanovic actually has Lego minifig hair without even trying.