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These start-ups pitched their way into partnerships with Mondelēz brands for Mobile Futures [VIDEO]

A few weeks back, Mondelēz International put out the call for start-ups to apply for its breakthrough mobile marketing initiative, Mobile Futures. They have now...

Australia’s most ‘remarkable’ companies go wild at the 7th annual Cool Company Awards

The Coolest Company accolade was awarded to app developer Budge for creating a way to make gaming meaningful. “When is losing fun? When charities win,” said Tuckerman.

Meet StreetHawk, Anthill 2012 Cool Company Award Finalist [X-Factor Category]

Streethawk is an innovative targeted location-based marketing solution for retailers and brands. The service, originally envisioned by David Jones, of ThreatMetrix fame, provides increased foot traffic through the use of personalized geo-targeted messaging. The company lets users track key analytics related to targeted campaigns as well.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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HOW TO RECRUIT THE BEST PEOPLE with Sam Chandler

Plenty of recruitment agencies have tallied the numbers and found that the average dud hire will cost an organisation between $50,000 and $70,000, factoring...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE