Tag: strategy
Diary of an entrepreneur raising capital: Dealing with rejection
Oodles.com founder Steve Sherlock has set himself the goal of raising a multimillion dollar Series A funding round by the end of January 2010. He is documenting his trials and tribulations and seeking feedback from readers on AnthillOnline.com. This is the third post in his series.
5 reasons I hate logos
Okay, maybe that's a tad on the dramatic side. What I hate is this faffing around with logos as an excuse for not doing other, real, important stuff with your business.
Who else is fed up with Freeple (“Free Stuff People”)?
If you're going to give something away, you need to know what the value of it is and what your ROI is. Too many people are caught up in this 'giving stuff away for free and hoping money happens later' thing. I'm guessing that's because they're afraid of selling.
Who else is fed up with Freeple ("Free Stuff People")?
If you're going to give something away, you need to know what the value of it is and what your ROI is. Too many people are caught up in this 'giving stuff away for free and hoping money happens later' thing. I'm guessing that's because they're afraid of selling.
How to export like an expert
To maximise your export opportunity and increase your chances of success, it's important to focus your mind on what you want to achieve. That way, you'll have a clear vision to plan for and work towards.
So, where to begin? Here are three steps to help you export like an expert.
Australian book publishing under attack?
"I want to make sure readers in Australia can buy online at the same price as readers anywhere in the world," said the Booktopia.com.au CEO, Tony Nash.
Risk just is – learn to manage it
"Risk" is a scary word. Most people view risks in a very negative light. Society constantly encourages us to avoid risk at all cost. A product represents a "health risk". A service puts you at "financial risk". If you drive this way you risk accident or death. Risk is bad, right?
7 tips for helping your business survive and thrive
Every business owner knows the importance of running a profitable and lean team, but when was the last time you took the pulse of...
Growth Guide: It’s all about strategy
A business plan is nothing without a well thought out strategy. In other words, the business plan should look beyond simply how you plan to work. Rather, it should provide a detailed road map to success.
How to choose a winning business name
Like many start-up businesses, you may consider mixing your name with your partner's name and come up with something like Jotom or Bevmax. Although that may mean something to you (and your partner), it says very little to your customers. Your business name should communicate what you 'do' or 'how' you do it.
Thinking INSIDE the box
Activities to foster innovation often focus on the sexy-subject of product innovation (including Anthill's SMART 100). According to Peter Bryant, innovation strategist and Senior Fellow of the Kellog Innovation Network, Australian businesses might be better off looking inward and using innovation as a tool to enhance operational efficiencies. It's time to think inside the box!
How to generate media attention for your startup
When aiming to generate media coverage for our start-up or business, we often get one thing wrong. It relates to our training as marketers. We are too targeted.
How to write a business plan on a postcard
When attempting to understand 'how to write a business plan' it is often better to first ask, 'What is a business plan anyway?'
You...
A Smarter Planet: The Next Leadership Agenda
As the world wakes up to the danger and promise of global integration, Australia's business and political leaders have a choice. Will we content ourselves with surviving the storm, or will we use this opportunity to change the game by infusing intelligence into the systems that support our economy and our society?
Marketing is war
Marketing is war, anyway you look at it. You are battling the enemy, your competition. You are battling to dominate the market. Marketing is combat, and for every combat you need a strategy. Tighten your helmet as Jordan Mullen guides you through the trenches.
Marketing is War – Podcast
Listen to Jordan Mullen's 'Marketin is War' podcast.
Why we're embarrassed about our new website (and proud of it!)
In mid-2008, we wrote about a clever Australian company called TrickyTix on the topic of Product Development.
TrickyTix CEO Scott Handsaker provided us with the...
Why we’re embarrassed about our new website (and proud of it!)
In mid-2008, we wrote about a clever Australian company called TrickyTix on the topic of Product Development.
TrickyTix CEO Scott Handsaker provided us with the...
How to improve the value of your business
SPONSORED EDITORIAL
As a business owner contemplating an exit, you need to be strategic but opportunistic.
While your levers of long–term business value are your people,...
Being the MVP
Footballers (or any sports people) have good form and bad form. Some are heroes and play to their optimum every single game. Some are inconsistent but sometimes brilliant. And others just fill the numbers. As entrepreneurs, we should aim to be like the footballer... not just a footballer in the league, but the Most Valuable Player - the MVP.