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Here are 5 tips on how to market your small business to consumers

Small businesses usually find it difficult to drag their account from the red to the black. Consumers are usually...

This is why local businesses should embrace YouTube videos for advertising [VIDEO]

Warning: This video contains salty language. What is it about the U.S. state of Georgia and its brilliant YouTube ads for local businesses? During...

Should you waste money buying likes on social media?

I have read quite a few articles and blogs lately from business coaches who advocate that you should spend money to get “likes” on your business page in Facebook and on other social media. But, is this good advice?

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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