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$3 million raised for a product I’m not convinced the world needs [VIDEO]

People in 75 countries have pre-ordered this cup. While that may be a sign of mega success, I've got a bit of an issue with...

Hidden Pizza Restaurant reveals not-so-hidden flaws in Yellow Pages’ digital strategy

What Yellow Pages has done with this campaign is spend (undoubtedly) an enormous amount of money reminding you that it exists. In the process, it may have also unwittingly demonstrated the strengths of its competition.

Hidden Pizza Restaurant reveals not-so-hidden flaws in Yellow Pages' digital strategy

What Yellow Pages has done with this campaign is spend (undoubtedly) an enormous amount of money reminding you that it exists. In the process, it may have also unwittingly demonstrated the strengths of its competition.

Kids at work – Not making sneakers? What the?!!

Once again, our leaders have taken missing the point to a whole new level, after Senate President John Hogg removed Greens Senator Sarah Hanson-Young's two-year-old daughter from the Upper House last Thursday.

Get the message

Do you like receiving marketing via text message? I don’t. When my BlackBerry rings like a bicycle bell, I get a warm feeling inside...

Cool tools fail to make clear comms

I’ve been around the communications game for a fair while now and I’ll tell you what gets my goat: email, IM and SMS are...

Replacing Dior with diaper bags

Australian Anthill Magazine Dec...

What do we want? FREE INTERNET. When do we want it? NOW!

There are certain things I must have in a hotel room. Apart from a comfortable bed, room service that delivers a decent hamburger, a window...

What start-ups can learn from terrorists

Right now, terrorists are applying the most successful start-up strategies that I can think of. The thing that is so compelling about terrorists is...

You're not special

A chilling tale

Illustration: Jonathan Towers There is an old expression that says, "Necessity is the mother of invention". In fact, nothing could be further from the truth. Necessity...

Finding your inner Jerry Maguire

Publishing a blog on a regular basis teaches you many things. You experience the highs, and you also often become the victim of people...

Just a few feet from easy street

Sick and tired of venture capitalists slamming their heavy, oak doors in your mush? Heck, even a cash injection of 50 grand would get your bright idea to the next stage, right? Fear not. Help is at hand.

Why John Howard and I agree

Supervillains come in many guises. For Superman it was Lex Luthor. Batman's enemy was the waddling Penguin. But to any civilised reader or writer the greatest nemesis, the most galling of the supervillains, is the Phantom Apostropher!

Handout mentality

I just don't get the handout mentality. A friend of mine is doing his Doctorate. His research institution and the university will own any IP generated, and he is immensely grateful for the modest stipend that he is surviving on throughout this process.

Just shoot me

I HAVE TO CONFESS, I'M A SCREENER. I received a letter by snail mail the other day. In big red letters across the front, it...

The Luddites shall inherit the past

I’m not an IT guru. I’m not even an IT journeyman. In fact, when IT people converse, I zone out completely and contemplate whether...

Entrepreneurs… it’s time to lighten up!

Ever wonder why people drift away from you at parties, just when you are explaining the most compelling element of your wonderful enterprise? Could it be that you take yourself a tad too seriously?
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Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.


Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.


New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...