Tag: Print Advertising
Turning print ads interactive. And, not a QR code in sight [VIDEO]
Usually, if a print ad wants to ad some 'interactive' elements, a QR code is added. It's a bit of a cheat's way to making print interactive. Car maker, Lexus, wanted to do something different.
Under the microscope: Print Advertising vs Social Media Marketing
Which advertising medium – print or social media – provides more reach and more bang for your buck. It’s a complicated equation. Luke Faccini takes a peek under the hood.
