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Turning print ads interactive. And, not a QR code in sight [VIDEO]

Usually, if a print ad wants to ad some 'interactive' elements, a QR code is added. It's a bit of a cheat's way to making print interactive. Car maker, Lexus, wanted to do something different.

Under the microscope: Print Advertising vs Social Media Marketing

Which advertising medium – print or social media – provides more reach and more bang for your buck. It’s a complicated equation. Luke Faccini takes a peek under the hood.
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The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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